When we can’t offer you a duo consulting + in-house marketing solution, we go above and beyond to advise you, guide you, and connect you with companies who are best suited to fulfill your needs. From the moment you begin working with us, it will be clear that you are in good and very capable hands.
When we take on your project as a strategy consultant, it is because we believe in your ability to succeed, and we know that our intervention and strategic planning can be a tool for rapid growth. While our approach will vary slightly from one project to another, the below steps describe our typical discovery process prior to custom developing a strategic plan for success...
Like a road map, the best path to the destination is revealed when we know the point of departure. During this phase, we address how your business is currently performing, who your competitors are, pricing models, and the market value of your products or services. We get all the basics and then dig a little deeper to gain in-depth insight into the inner workings of your organization.
It is important that your consultant is familiar with all of the key decision makers and leaders in your organization. We then work with you to define their specific roles and the roles of their subordinates. During this phase, we also analyze human resource needs and identify any opportunities to enhance the organization through additional hiring, staffing modifications, or outsourcing certain responsibilities.
Every entrepreneurial venture, start-up, or established business has all three of these elements - strengths, weaknesses, and opportunities. An in-depth analysis of each within your organization will reveal the necessary to get us going in the right direction. After all, strengths should be used to your advantage, weaknesses need to be properly addressed, and opportunities must be capitalized upon. Our consultants will work closely with you through this phase and get feedback to ensure accuracy.
We now assess the internal skillsets and systematic advantages that your team possesses. We place an enormous amount of focus on the values each key person contributes, how your competencies compare to the competition, and where some essential competencies may be lacking. The end result helps us to determine market position and where additional training or expertise may be necessary to realize full potential.