Our Performance Guarantee
We put money behind the plan!
Marketing plans come in with energy. The pitch is compelling, the ideas are good, and the early conversations feel like things are finally moving. Then execution starts, and momentum quietly stalls. We built our guarantee around that exact problem.
WHY THE GUARANTEE EXISTS
Good marketing doesn’t only run on enthusiasm. It runs on consistent, disciplined execution.
The unglamorous kind that compounds over time and is the only thing that produces results. That’s what our guarantee is designed to hold us to.
What the Guarantee Means
We believe accountability should be part of the engagement from day one.
This process is designed to create clear expectations, measurable targets, and complete alignment on what success looks like.
Setup before launch
Before your full program starts, we build the foundation: research on your business, baselines in search and AI results, your competitive position, systems and reporting, content mapped, and the targets set together. By launch, we know your products, your buyers, and where you are losing to competitors.
Deliverables in writing
You get a plain list of the services we’ll deliver each month, written so it’s easy to understand and track. Content, campaigns, outreach, reporting, all of it spelled out. We monitor the list ourselves and report on it so you’re not the one keeping score. If we miss a month on our end, that month is credited.
The 12-month guarantee
We set the targets together once the initial research is done. They’re things we control like qualified conversations and search rankings, not your close rate. If we provided the services we committed to and still miss the targets after 12 months, we refund three months of fees.
Our difference
Confidence isn’t the same as arrogance. Here is the difference.
Offering a guarantee like this means being honest with yourself about what you can and can’t deliver. We’ve gotten good at that over the years. We turn down clients we don’t think we can serve well, even when the timing is right and the budget is there. That’s not easy, but it’s what makes the guarantee mean something.
It also changes the dynamic of the engagement in a meaningful way. When the guarantee is on the line, there’s no coasting. The work gets the attention it deserves. We treat every client’s challenges as our own, which is how this company was built to operate, and the guarantee formalizes that commitment in a way that both sides can point to.
We’ve been doing this long enough to know what kinds of engagements produce results and what kinds don’t. The selectivity isn’t about being exclusive. It’s about making sure that when we make a promise, we can keep it.
Being upfront about how this works
Step 1
What we bring
We’re accountable for the strategy, execution, and reporting. The plan gets built, the work gets done on schedule, and you see results without asking for them.
That’s what the guarantee holds us to, and you can verify all of it.
Step 2
Your role
Marketing doesn’t happen in a vacuum. There are things only you can provide: access to your products, your customers, and your story.
What we need is engagement, communication, and follow-through on your part of the process.
Step 3
Shared accountability
If something on your end is holding back results, we’ll say so. And if we’re falling short, you’ll hear it from us first.
Accountability runs both ways, and both sides benefit when concerns are addressed right away.
The bottom line
We built The Dato Group around manufacturing because we care about this industry and the people who work in it, and the guarantee is how we put that commitment in writing.
We are not here to run campaigns and send reports. We are here because we want your business to grow, and if we fall short of that, we don’t think you should have to pay for it.
what our clients say
Frequently asked questions
The targets are specific and measurable, set together at the start once the research on your business is completed. They’re tied to the outcomes we control, like qualified conversations and search rankings rather than closed revenue that depends on your sales team. You approve them before the program starts so there’s no ambiguity later on expectations.
If we delivered the services we committed to and the targets are not hit after 12 months, we refund three months of fees. The terms are in your agreement from day one.
Yes. Every program carries the same commitments: the deliverables list, the monthly credit if we miss, and the twelve-month target guarantee. The specific targets depend on your scope, and we work through all of it before anything is signed.
It happens. A new product line, a market shift, and acquisition. We revisit the targets together and adjust the plan. The guarantee applies to the revised targets the same as it applied to the original ones.
Ready to build?